Our sales and marketing related services utilize our proprietary Sales Assessment Tool (SAT).  This unique tool undertakes an in-depth analysis of a hotel’s sales and marketing efforts and “inner workings” compared to industry benchmarks and best practices that get proven, real results.  It provides an appraisal of the competitive nature of the hotel’s sales and marketing practices, processes, policies and procedures; this evaluation is conducted by our expert team through data analysis, research, round-table discussions, staff interaction, observation and extensive interviews conducted over a multi-day property visit.  The SAT examines the written (and often more important unwritten) strategies in place at the subject hotel. 

During the assessment we seek out unexplored revenue opportunities to exploit and seek to grow occupancy and average daily rate of the subject hotel.  We scrutinize the property’s sales effectiveness; market penetration; market intelligence data; presence on social media; position on global distribution systems; prospects in future booking pace; search engine performance and review the subject hotel’s overall pricing and distribution strategies.  Areas of review include:

                                  √ Market Planning & Strategy               √ Pricing and Market Positioning        
                                  √ Team Training/Development              √ Relationship Management
                                  √ Demand Generation                           √ Sales Leadership

                                  √ Distribution Channel Management     √ Lost Revenue Opportunities

Our approach packs two powerful punches.  First, our Sales Assessment Tool provides an analysis of the hotel’s performance from an unbiased, third party.  Second, once the assessment is complete our team of experts analyzes the data collected and determines specific and measurable corrective actions needed and communicates our recommendations in a written Success Improvement Plan.