At SHG Consulting | Management we focus on empowering your hotel and its team to do more; to achieve maximum potential operationally, in revenue generation and in profitability; in effect, to succeed. Not to keep you dependent upon a typical management company for ten years. We want to help you break those old chains that shackle you and your hotel to a lodging management contract that doesn’t fit your needs. There are a lot of lodging brands, lodging management companies and combinations thereof and often the goals of lodging property owners are not philosophically or financially fully aligned with the goals of a their management company or at times even their brand.
So what is an owner to do? We believe that Strategic Leadership is the answer for most lodging owners with one to three hotels. A hybrid of traditional management relationships and performance-based consulting that provides a guiding force of expertise and the right amount of oversight when you need it to ensure that your asset is on track, maximized and empowered to achieve on its own. Strategic Leadership packs two powerful punches. First, an ongoing outside review of your hotel’s operational, revenue and profitability performance using our exclusive Success Drivers Assessment. Second, we provide a detailed road map for improvement to all three areas focusing on revenue generation. Both the review and road map to improvement are maintained with each client's hotel thorugh our four primary "touch points”.
Operational Touch Point
Semi-annual property visits where an operational assessment and evaluation is conducted as an in depth review of operational processes and procedures in the areas of front office, housekeeping, maintenance, administration and limited food service such as a complimentary breakfast. During these semi-annual visits, we review an extensive array of information in each of the departments including security, safety, efficiency, human resources, information technology systems, record keeping, money-handling, guest satisfaction, legal liabilities, and staff training. We also assess the capital planning as well as conduct a review of your profit & loss statements. A thorough analysis of the operation is conducted, a written report submitted with easy to understand action steps for the hotel team to undertake with our guidance.
Sales/Revenue Generation Touch Point
Semi-annual property visits review the hotel's sales/revenue generation performance. We identify opportunities to generate additional revenues, grow occupancy and/or average daily rate by examining; the property’s market penetration (as a whole and by distribution channel); market intelligence data, presence on the social media; global distribution systems revenue opportunities; prospects in the future booking pace; search engine performance and so much more. We also review the processes and procedures used by the sales team members to ensure that; top accounts are contacted on a regular basis; market intelligence is gathered on and the hotel is targeting the competitors’ accounts; the hotel’s average rate is being maximized with rate integrity across all distribution channels; a value and relationship based selling process is being used rather than quoting the lowest rate first; account progress is documented for future sales people; account information is not portable to leave in a termination of a sales team member; top client reports explaining productivity changes are generated each period; analysis on the returns generated from advertising expenditures in search engine pay-per-click, GDS, print and other advertising media campaigns is conducted and team members that are producing are rewarded.
Quarterly Growth Session Touch Point
The hotel team is not abandoned or left to falter. We provide the needed guidance, advice, support and follow-up for future success in our quarterly growth sessions where we review progress and re-asses our recommended action steps, suggested training and skill set development plans. Quarterly growth sessions are conducted to reassess as needed and ensure that the training and skill improvement plans are implemented and underway at the hotel.
Monthly Progress Touch Point
Monthly progress meetings between the hotel’s leadership and their SHG consultant are conducted in a casual atmosphere to discuss the challenges, concerns and issues associated with the required action steps and their implementation in a drive to provide real world solutions for the sales and operational challenges faced by the hotel’s team.
Through its innovative STRATEGIC LEADERSHIP program SHG provides hotel owners, financial institutions and institutional investor clients with knowledge, guidance and expertise in all aspects of lodging operations and sales. We empower hotels to maximize operational, sales, market penetration and profitability performance. We actively guide your hotel to maximize owner return on investment without emptying owner’s pockets of their hard earned profits. We don't do typical "management"! We assess where you are, determine where you can be, build your roadmap and guide you to get there like your own personal global positioning system!
Because we are a boutique firm, our concentration is on the limited number of clients with which we will work at any given time as we are concerned with the quality of our services not the volume of clients we serve. We provide assessment, direction and support for your hospitality operation using our credentialed experts to provide services when your organization needs direction, revenue growth, additional assistance, an outside perspective or staff training and development.
To learn more in depth about the considerable advantages of Strategic Leadership click over to our Strategic Leadership web page on this site or contact Bradly Sax today via email at BSax@SHGOnline.com or telephone at 877.744.4744 extension 702.
