Resources/Library

	SHG Consulting \| Management
	Empowering Lodging Owners, Investors & Management to Achieve Maximum Potential.

About Us

Please with our compliments download and utilize any of the resources and articles below from our SHG Consulting | Management team members, colleagues and friends. To learn more about any of the topics mentioned contact Bradly Sax via email at BSax@SHGOnline.com or telephone at 877.744.4744 extension 702.

LodgingCanada.pdf

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SATISFYING THE LONG-TERM GUEST - A Lodging Canada Article on Extended Stay Hotels by Bradly J. Sax

BrandResources.pdf

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Eight key resources available from your brand to increase room revenues.

LodgingMarketIntelligence.pdf

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MARKET INTELLIGENCE TOOLS LEAD TO SALES SUCCESS - There are many things hoteliers especially those in the sales functions should know about their local markets and their direct competition. Market intelligence simply put, tells you where your lodging revenue opportunities exist. Gathering intelligence on your competitors and your hotel's performance compared to theirs need not be a burdensome and challenging task. In today's data-filled environment there is significantly more market intelligence that is more accurate, timelier and much easier to come by. If you're not sure how your hotel measures up or worse yet, there is no action plan around the market intelligence you have gathered, it may be time to assess where you are going and seek assistance from experts.

SocialMediaMarketing.pdf

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HOTEL MARKETING USING THE NEW SOCIAL MEDIA- Social Media describes a new set of internet tools that enable shared community experiences, both online and in person. These tools are providing new and exciting marketing opportunities for all business including hotels, resorts and other lodging related businesses. Read about how to put these new opportunities to work for you in an insightful article written by Patricia Brusha, founder of the travel social media web site for women ChicksAway and Canada’s leading Internet marketing firm, A couple of Chicks.

LodgingManagementCompanies.pdf

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MANAGEMENT COMPANIES... FRIEND OR FOE - As a lodging/hotel owner you hire a management firm because you are too busy to involve yourself in the details needed to assure that the return on your hotel investment is maximized. Perhaps it's time for you to make a little time to investigate if this is happening? Are you getting expert management or are you just incremental revenue to a lodging management firm?

SHGOwnerSalesChecklist.pdf

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THE HOTEL OWNER'S SALES CHECKLIST - It’s time to investigate if your lodging revenues are being maximized! Download this Owner's Sales Checklist to verify that your management company/team is maximizing your lodging asset.

2007