SHG Consulting | Management is a North American based consulting and services company solely serving the lodging industry. Originally founded to assist lesser-experienced lodging owners, operators and investors in the day-to-day operations of their lodging assets; SHG has grown into an organization which while continuing to work solely in the lodging industry now provides an extensive list of services delivered by an expert team of management experts and consultants. We focus on understanding the local, regional, national and global trends, dynamics and daily evolutions of the lodging industry and utilizing our comprehensive knowledge of the industry under the following service categories.
Industry Analysis:
SHG provides information and advice to analysts, institutional investors, asset managers, corporations, investment banks, law firms, private equity and venture capital firms regarding the “goings on” and market trends in the industry, its key players, vendors, franchisors, franchisees, developers and others associated with the industry. These consultations are often used as a “primer” to provide investment analysts and portfolio managers with a research tool when investigating the industry or a potential investment in a lodging asset. Also used in the “diligence” phase as asset managers may narrow their interest to a particular set of companies, SHG provides hard-to-find outside experts on the products, services, or issues affecting the industry. When a need arises to understand sales, pricing, costs or travel trends affecting an investment decision, our clients count on our expertise to aggregate expert opinion and track market changes.
Hotel Capital and Operations Assessments/Asset Management
We offer customized asset management and advisory services for hotel owners, hotel franchising companies and financial institutions that find themselves dealing with a underperforming lodging asset. Our services reach from corporate-level strategic analysis, long-range planning and oversight to on-site evaluations of individual hotels. Our team will undertake an impartial and independent assessment that will assist owners, operators and property managers in growing their success and develop and implement strategies to maximize the performance of their asset. The core of our evaluation services is our proprietary, nearly 2000 point hotel assessment tool reviewing all area of operations from capital expenditure needs to operational, personnel and security concerns. Our assessment and ongoing asset management services are designed to identify new efficiencies, reduce owner’s liability and increase profitability. Learn more by contacting us at BSax@SHGOnline.com
Strategic Leadership (Property Management) Click Here to Learn more.
We believe that Strategic Leadership is the answer for most lodging owners with one to three hotels. Far different from a typical "management contract" and accepted by franchise organizations and lending institution’s requirement for professional management, Strategic Leadership is a combination of management oversight and results oriented consulting that provides a guiding force of expertise and the right amount of oversight to ensure that your asset is on track, maximized and empowered to achieve. Strategic Leadership packs two powerful punches. First, an ongoing outside review of your hotel’s operational, revenue generation and profitability performance is undertaken using our exclusive Success Drivers Assessment. Second, a detailed road map for improvement is created and put into place for all three focus areas (operations, revenue generation and profitability) with a keen concentration on enhancing revenues. Both the review and road map are maintained with each client's hotel through our four “touch points”. Delivered by our highly credentialed experts in the areas of business management, staff development and lodging operations and sales, Strategic Leadership is typically one-third to one-half the cost of traditional management contracts.
Sales & Marketing Assessment:
Have you ever wondered how your hotel is REALLY performing? How it’s living up to its potential? We have a Sales and Marketing Assessment solution that can provide the answers. We identify opportunities to generate additional revenues, grow occupancy and/or average daily rate by examining; the property’s market penetration (as a whole and by distribution channel); market intelligence data, presence on the social media; global distribution systems revenue opportunities; prospects in the future booking pace; search engine performance and so much more. We also review the processes and procedures used by the sales team members to ensure that their performance is on target and maximized.
Sales & Marketing Training: Click here to learn more.
In today’s marketplace hotel guests are easy prey for your competitors. There is an abundance of new hotels with an ever-increasing list of amenities and rewards programs competing for your guests; providing them with ever-easier ways to “sleep around”. It is imperative that hotels focus on educating, developing, growing and investing in their sales teams as the asset they are. Well known for our Sales Skills Training, SHG Consulting | Management can assist you in breaking this cycle by providing the ultimate learning experience for beginners as well as seasoned professionals. In our five day training sessions participants will learn to employ our Basic Five Skills of selling through proven techniques and tactical strategies that enable them to succeed in today’s competitive environment, to better understand and feel comfortable with the sales process and to build revenues by building client relationships. We even provide tools to with which they can measure their success.
Executive Search:
The current employment climate makes attracting and retaining effective management a challenge especially for lodging establishments and specifically those in the select-service and extended-stay segments. Attracting and retaining the best management that are knowledgeable, effective and deliver is sure to make a difference between maximizing the potential of a lodging asset or group of assets and a marginal investment return. We utilize our extensive industry connections to seek the most qualified candidates who are the best fit for each assignment.
Hotels are a management and sales intensive property investment where a specialized base of knowledge and expertise is required. This base takes year to cultivate and develop. Ironically, market trends develop seemingly overnight. New Internet and search engine technology, the growing demands of electronic distribution and the social media networks drive millions in revenues each day and many hotels are left in the dust of their competition. This up-to-the-minute techno know-how is but one example of the many changing prerequisites to remain competitive. Keeping current and focusing on the vast amount of basics is a head spinning ordeal for most hotel owners. SHG Consulting | Management provides a guiding hand and the right amount of oversight to ensure that your asset whether physical or investment is maximized.
To learn more in depth about our considerable advantages click through our web site or contact Bradly Sax today via email at BSax@SHGOnline.com or telephone at 877.744.4744 extension 702.
