SHG Consulting | Management is a New York based services and consultancy firm dedicated to and solely serving the North American lodging industry. Our ability to unearth cutting-edge market intelligence through our industry contacts and our knowledge of the local, regional, national, and global trends, dynamics and evolutions of the industry provide the foundation upon which our solid track record of substantial and swift turnarounds for troubled lodging assets is based. In fact, our proprietary Hotel Assessment Tool is used by major franchise organizations as well as individual hotel owners to guide their lodging operations to significant improvements across a broad range of metrics. SHG works in most industry segments but with a specialization in boutique, select service and extended stay focused hotels.
Utilizing our comprehensive industry knowledge, insight and contacts, SHG provides services such as; industry analysis; property assessment; asset management and advisory and training services to a varied list of clients. Our clients include institutional investors; industry analysts; asset managers; investment banks; law firms; private equity and venture capital firms. Clients and associations have included institutions such as Five Star Bank, Reed Conner Birdwell Investments, Bovis Lend Lease, Blue Mountain Capital Management LLC, as well as lodging property owners, major hotel franchisors including Choice Hotels International, Marriott International, Hampton Inns, Hilton Hotels International, InterContinental Hotels Group, US Franchise Systems and many others.
At SHG we have both a successful track record as well as a visionary outlook so that we can identify and capitalize on current and future industry trends. Our concentration is in providing assessment, direction and support for your hospitality operations using an unparalleled team of innovative experts that are at the forefront of lodging. Our goal is always the same; to empower hotels to maximize their market penetration, profitability and return on investment.
We serve our clients under the following service categories.
Industry Analysis:
Our ongoing industry analysis provides the basis for our data and advice to analysts, institutional investors, asset managers, investment banks, law firms, private equity and venture capital firms regarding the “goings-on” and market trends within the industry, its key players, vendors, and developers. These consultations are often used as a primer to provide a research tool when investigating the industry or a potential investment in a lodging asset. Our information is frequently used in the “diligence” phase as investors and asset managers narrow their interest to a particular property or company, In short, SHG Consulting|Management provides well-rounded and hard-to-find outside expertise on the lodging sector and issues affecting the industry. When a need arises to understand sales, pricing, costs or travel trends affecting an investment decision, our clients count on our expertise to aggregate expert opinion and track market changes.
Hotel Assessment Tool
For hotel owners, franchising companies and financial institutions that find themselves dealing with an underperforming lodging asset, our Hotel Assessment Tool lays the course for significant improvement. The proprietary and trademarked tool is the core of our evaluation services. Its 2000 point evaluation provides a review of the range of metrics required for success. It reviews all areas of the asset from capital expenditure needs to operational, personnel and security concerns.
Our team will undertake an impartial and independent assessment that will assist investors, owners, operators and property managers in identifying their opportunities and in growing their success while developing and implementing strategies to maximize the performance of their asset. Our assessment is designed to provide the groundwork to identify new efficiencies, reduce owner’s liability and to increase revenues and profitability.
Asset Management
Hotels are management and sales intensive property investments that require a specialized base of knowledge and expertise to operate successfully. This knowledge takes years to cultivate and develop. Ironically, billions of dollars in revenues are being driven by the emergence of new technologies, the demands of electronic distribution and the exploding growth of the social media networks. All of which require up-to-the-minute techno know-how tempered with historical wisdom to remain competitive. Keeping current and focused on the vast amount of basics that must be done each day to successfully operate a hotel is a head spinning ordeal for most owners, investors and financial institutions that find themselves operating hotels.
As if this mind-boggling challenge weren’t enough, it is commonplace in the lodging industry for the goals of lodging property owner to not be philosophically or financially fully aligned with the goals of their management organizations or at times even their brand. Click here to see our white paper report on lodging management companies to learn more.
At SHG Consulting|Management we firmly believe that our asset management services address these issues and provide hotel owners, investors and lenders with a guiding force of expertise and an oversight of property level and management company leadership to ensure that your asset is on track, maximized and empowered to achieve. Most importantly, asset management can identify revenue opportunities and costs saving measures that to-date have not been exploited. We examine such criteria as the property’s': market penetration; market intelligence data, presence on the social media; global distribution systems; prospects in the future booking pace; search engine performance and so much more including examining the selling processes itself used at the hotel to ensure maximum revenue generation.
We are qualified by Unified Court System of New York as Receiver and Property Manager pursuant to Part 36 of the Rules of the Chief Judge of New York; have operated hotels on behalf of the Resolution Trust Corporation (RTC) and have overseen the fiscal, strategic, operational and sales development of a $75,000,000.00 portfolio of hotels.
To learn more in depth about our considerable advantages click through our web site or contact Bradly Sax today via email at BSax@SHGOnline.com or telephone at 877.744.4744 extension 702.
